The Importance of Digital PR in Content Marketing

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- 70% of marketers lack a consistent or integrated content strategy - 29% of leading marketers systematically reuse and repurpose content - By 2017, 51% of companies will have an executive in their organization who is directly responsible for an overall content marketing strategy. (e.g., Chief Content Officer, VP or director of content) - 76% of B2B marketers say they will produce more content in 2016. - Companies spent 3.8 percent of their marketing budget on public relations in 2014 - 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI)
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